The internet is a vast and ever-changing landscape. Of course, the landscape has always been changing, but today’s changes happen at such an exponential rate that it often feels like we are on the brink of something new every time we turn around. While there are so many elements that provide exceptional user experience, here are some of the prominent ones.

#1 SEO Optimization

70% of marketers consider SEO more effective than PPC

The first element of a modern website is search engine optimization or SEO. If your content isn’t showing up on Google, then it’s failing at its most basic purpose, helping people find you. Search engines are becoming more advanced and now pull data from all over the web to provide better results than ever before. So what does this mean for you? It means that you need to focus on optimizing your content so that search engines can find it.

#2 Innovative Logo On Your Website

40% Americans say that a business logo tells them a lot about the brand.

A website logo is the first thing a visitor sees. The layout and colour of your logo can make or break a sale. Your logo should be simple but unique enough to stand out from the crowd. Make sure it matches your business personality, and don’t forget to include contact information in case someone wants more info on you. And there are plenty of free logo maker design options to get you started.

#3 Mobile-Friendly Layout

68.1% of all visit web traffic came from mobile devices in 2020.

Designers should keep in mind that users are navigating websites on their phones. Mobile devices have smaller screen sizes and lower resolutions, so your design needs to adjust appropriately. Once visitors land on the page, they shouldn’t need to zoom or scroll around just because it didn’t fit into one web browser window. This is where the term responsive design comes in.

It is increasingly important to make sure your website works across multiple devices, particularly on tablets and smartphones. Responsive design is what makes your site automatically adjust to fit any screen, no matter how big or small. But a responsive design isn’t just about being able to see everything on one page. It’s also important that people can easily navigate around the website with their fingers if they need to.

#4 Clean Typography

2 out of 3 people say that they would rather read well-designed content instead of something that is plainty added.

The first thing you’ll notice on a modern website is that the typography is sleek and simple, with generous line-height. It makes for an easy viewing experience – especially if it’s a responsive design, which means your content works beautifully across different devices, from desktops to tablets and smartphones.

“Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed”

It means that your content will be easy-to-read with a clear hierarchy among elements on the screen for any user who visits your site.

#5 High-Quality Images

39% of people will stop interacting with a website due to poor quality or slow loading images.

A majority of the top websites use high-quality images in their designs. Images can do much more than just add visual appeal to a design; they also provide usability and influence conversions when used properly. Just like with other website elements, it is important for you to understand how your users will interact with your site’s images by knowing your target audience and having a clear goal for the page. Your image options include:

• High-resolution (Retina) images, which are sharper than standard images
• eCommerce product pages that use zoom functionality to display more detail about products
• Galleries where users can swipe through similar photos or click on thumbnails to view larger versions of those specific images
• Background images that extend the length of a page.

#6 A Good Amount Of White Space

Proper use of white spaces between paragraph life and its surrounding margin can boost comprehension up to 20%.

One of the first things to consider when designing a website is how much content there will be. Make sure to allocate enough white space, especially around images and blockquotes. This helps to give your design breathing room and makes it more comfortable for visitors to read what you have written or look at any graphics that may exist on the page.

#7 Valuable Call-to-Action

90% of visitors who read headlines will also read the call to action.

A call-to-action is one of the essential elements of a modern website. A good CTA should be clear, simple and straightforward. It should state what your visitor needs to do next in order for them to take action. This can be signing up for an email newsletter or buying something online. Even if you are just promoting your social media accounts, it is still a call to action.

There should be only one CTA per page on the website. If two CTAs contradict each other or don’t offer enough value to the visitor, they will ignore it and leave the site.

#8 Efficient Backend Coding

It only takes 5 seconds to form an opinion about a website.

Efficient backend coding is essential for a website to run smoothly. Your site should be equipped with the latest technologies and frameworks that allow it to efficiently handle requests, manage data and communicate with other platforms or applications in real-time. If your current system lacks this functionality, then you may need to consider updating its core components to better suit modern demands.

There you have it, ensure that all these elements are properly embedded in your website to attract the target consumers and increase ROI.

Writer Bio

I love writing. If someone asks who Anthony Scott is my colleagues and friends will tell you that I’m a geek into gadgets, photography and software. I like to find out how things work, and if possible write about it. I’m new in this field of content writing, and I hope I can succeed in convincing readers with my writing.